Daniel
Founder, Nitro Advisory
Fifteen years in finance — from Big 4 audit to MNC commercial leadership to building a practice of my own. The thread that connects all of it: I've always been more interested in what the numbers mean than what the numbers are.
I started my career at KPMG, auditing SGX-listed companies across real estate, construction, financial services, and manufacturing. It taught me rigour, scepticism, and how to read a set of accounts for what they're really saying.
From there, I moved into commercial finance at international MNCs in pharmaceuticals and automotive manufacturing. I've directly influenced decisions of leadership teams in companies with revenue bases from 10 million up to the billions, in both profit and non-profit sectors and across geographies. I've operated in hierarchical finance teams with clear chains of command and in highly matrixed business partner structures where influence matters more than authority.
Along the way, I've led or been deeply involved in SAP implementations, Anaplan rollouts, financial due diligence projects, IPO preparations, regional budgeting and forecasting cycles, and business case development for investment decisions spanning multiple geographies.
The pattern I kept seeing: the further I moved up the corporate ladder, the more I noticed that the capability gap wasn't at the top of the organisation. It was in the businesses that couldn't afford a senior finance leader — the founders and SME owners who were brilliant at what they built, but flying blind when it came to the financial architecture underneath it.
That's why I started Nitro Advisory. The skills and frameworks that drive performance in billion-dollar MNCs are just as applicable — and arguably more impactful — when deployed in a SGD 5 million business that's ready to grow but doesn't know what it doesn't know.
The difference? Those frameworks aren't proprietary. They're just not accessible — until now.
What We're Building
Nitro Advisory is not trying to become a large firm. We're building a focused practice — one that serves a small number of clients deeply, produces frameworks and thinking that benefit the broader SME community, and sets a standard for what Fractional CFO work should look like in Singapore.
We measure success not by the number of engagements, but by the depth of transformation in each one.
Why "Nitro"?
In racing, nitrous oxide increases engine power by providing more oxygen during combustion — allowing the engine to burn more fuel and produce more output from the same machine.
Same business. Same team. Dramatically better performance.
Each Nitro Advisory Partner, Consultant or Associate is a catalyst, accelerating growth and empowering teams to achieve their highest potential.
Interested in working together?
We take on a limited number of engagements at any time. If you think there's a fit, we'd like to hear from you.
Get in Touch